The Taste of Home Awards

Introducing the Taste of Home Awards, our editors’ picks for the most exciting new products in grocery stores right now. We’re always discovering innovative foods while shopping and cooking, and we’re sharing the standouts with our audience of busy home cooks to save you time and money.

The Newest Winners

Each Taste of Home Award winner is a new grocery release our editors can’t stop talking about. Categories span the store—from frozen foods to snacks, condiments to baking ingredients. What unites them all? A fresh take we haven’t seen before: a new format, flavor combo or serving style. Check out all the winners below, and scroll down to nominate your favorite new grocery find.

This Protein Oatmeal Is the Hunger-Fighting Breakfast Hero I Needed

The creamy texture, sweet maple flavor and hunger-crushing power of Magic Spoon's protein oatmeal make it my new go-to breakfast.

Rao’s Has a New Sauce, and My Kids Thought I Made It From Scratch

My toughest food critics accidentally gave Rao's newest sauce the highest compliment possible.

Our Readers' Favorite New Grocery Store Finds

We asked for your latest supermarket obsessions and here's what you shared with us. Go to the form below to submit your next favorites! 

What's the best new grocery store item you've tried lately?