The Best Wine Subscription Boxes for 2026, Tested by Our Editors

Best Overall

Winc

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Winc is sure to wow as one of the best wine subscription clubs that has it all. This service sends you four bottles per month for only $60. That’s $15 per bottle! Former executive shopping editor Reina Galhea, who’s a self-proclaimed “mid-shelf wine drinker,” has been a steadfast subscriber since 2020. “Variety and discovery are what keep me coming back,” she says. “The quality is exactly what I’d expect from a medium-priced wine, with the occasional wow-worthy wine I can’t believe isn’t more expensive.”

The ever-changing inventory and diverse selections (yes, there’s even sake available!) make it stand out among competitors. Plus, there are sulfite- and sugar-free wines, as well as organic ones, available.

The choose-your-own-adventure nature of the club continues—users have the option to select wines themselves or fill out a survey to have bottles specially curated for them. Whatever works best for you! There’s also an unlimited “skip a month” option for when you’re saving money, traveling, etc. Any issues? You can count on the amazing customer service to deal with any shipping snafus, payment questions and more.

Pricing: Starts at $15/bottle | Ships to: All 50 U.S. states | Shipping cost: Free | Membership discount: 20% on all wines | Skip anytime: Yes | Special features: 100% customizable

Best Customizable

Firstleaf

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You’ve heard of smartphones and smart cars. But Firstleaf might be the only wine subscription club that’s this same type of “smart.” Customers complete a survey regarding wine preferences, and then, by way of patented technology, they’re paired with wines that align with their tasting profile.

After each monthly box of six or 14 bottles, they have the option to give feedback to and coordinate with the brand’s Wine Concierge team to further refine their tasting profile. According to the website, “Each thumbs-up or thumbs-down is passed through 13 billion data points to give our experts the most refined picture of your taste.”

Each bottle comes to about $15, as the box of six costs $90, plus shipping. You can get an even steeper discount by ordering the larger box of 14, which comes at the price of 12 ($180 per box) plus shipping. And if you ask former senior shopping editor Daria Smith, it’s well worth it. “Every bottle I received, I enjoyed,” she says. “And I’m quite picky. I was impressed.” And even if she hadn’t liked a bottle of the myriad whites, reds or rosés available, Firstleaf promises a 100% satisfaction guarantee, so she’d have been able to get a new bottle—on the house.

Pricing: Starts at $90/box | Ships to: All U.S. states except MS, RI and UT | Shipping cost: Based on location | Membership discount: 30% off all wine store items |  Skip anytime: Yes | Special features: 4 plan options available; fine wines available; 6 or 14 bottles per box

Best Healthy

Fresh Vine

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Note: As of our August 2026 update, it appears the club website is currently undergoing maintenance. We hope they come back soon!

“Healthy” and “wine” in the same sentence? We love to see it—and so does Fresh Vine. The company, which produces and bottles its products in Napa, California, is unique in its promotion of an active lifestyle and overall health. The low-carb, low-sugar, low-calorie wines curb hangover symptoms and empower wine drinkers to do it all—imbibe and thrive.

Former senior shopping editor Caroline Lubinsky thoroughly enjoyed the brand’s Chardonnay, rosés and Sauvignon Blanc. Although she wished there were a few more varietals from which to choose (there are six static selections), she would gladly drink any of the four she tried again. Plus, you can pick any variation of those six wines each month. Want six bottles of the Pinot Noir just this once? Sure! Want one of each type the next? No prob.

The wines cost between $18 and $24 (plus a special reserve bottle at a whopping $180), and the bottles become more discounted the more you buy. For example, if you choose a dozen for your box, each bottle will be 15% off. For those who are trying to cut down on sugary wines for personal or health reasons, it doesn’t get much sweeter than this wine service.

Pricing: Starts at $18/bottle | Ships to: All 50 U.S. states | Shipping cost: Free for wine club subscribers | Membership discount: 10% off 6 bottles or more; 15% off 12 bottles or more | Skip anytime: Yes | Special features: Customizable frequency (every one, two or three months)

Best for Hosting

Naked Wines Subscription

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From host gifts to building your own wine Advent calendar, Naked Wines is a great way to save while you sip. It works a little differently than most clubs—instead of paying per month, each member makes a $40 monthly “Angel” contribution, which can either be spent or saved for future purchases. Membership also brings with it access to monthly gifts, birthday bottles, limited releases and more. It’s time to level up your cheese pairing game and prepare for hosting!

Tester Paul Rankin has been a subscriber for ten years and keeps coming back each month. He loves that there’s a huge selection of affordable wines, plus lots of premium options for special occasions. He also enjoys that every month you get one free bottle, usually valued at around $30-$50. To claim the free bottle, you need to fill out the rest of the box with other wines. Paul tends to order a mixed bag for hosting: half reds, half whites, with a few rosés or sparkling wines.

“Everything is super secure inside the box during transport. In 10 years using Naked Wines, I’ve had only one delivery with a smashed bottle (they replaced the entire shipment for free),” he says. “I put $40 a month in, and usually I just let that build up over time until I need to buy a new case—and it’s usually fully covered by my account balance.”

Subscribers receive tips for serving, pairing, and aging, and tasting notes for your next wine tasting party, courtesy of the experts at Naked Wines. Enjoy tailored recommendations based on your previous ratings and a community of over 200,000 wine lovers. While Paul always tries to explore new varieties, he does have his favorites like Stephen Millier wines. And if you don’t love a bottle, Naked Wines will happily refund you for any bottle you didn’t like, no questions asked.

“These are easily the bottles I serve at a dinner party when I’d like to subtly impress someone,” says Paul. “It’s obvious I didn’t just grab some generic bottle from the supermarket shelf, even though they’re priced the same, the quality is much higher. I also really like some of the winemakers’ label designs.”

Pricing: Starts at $$10.99/bottle | Ships to: All U.S. states aside from Delaware, New Jersey, Rhode Island and Utah | Shipping cost: Free on orders over $200 | Membership discount: Save up to 60% on the market price, $100 off your first order | Skip anytime: Yes | Special features: Credits available if you don’t like a wine from your box

Best for Exploring

Laithwaites Wine Club

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Dislike decision-making? Enter Laithwaites Wine Club. Each quarter, let the sommeliers at Laithwaites choose your next bottles. Subscribers can choose from several clubs spanning casual, premium and pricey picks. Choose the club that best suits your taste and enjoy a fully curated tasting experience no matter your budget!

Tester Marisa Hillman tried the Signature Club (priced at $79.99) which offers either reds, whites or a mix of both. Marisa chose a mixture of reds and whites. There’s also a Reserve Club (priced at $279.99) featuring slightly upgraded bottles and an Insider’s Club (starting at $239.99) with a choice of six or 12 mixed luxury wines. Prices are tiered based on which club you choose, but shipping is free for your first case no matter which you choose. After that, it’s $20 per month. Each shipment comes with a useful guide as well.

“There is a welcome insert, a brochure on membership perks and another informative brochure which goes into Laithwaites,” says tester Marisa. “This brochure also includes a few pages covering Wine 101. This includes a beginner-friendly guide on color, aromas and flavors, pairing principles and different grape varieties.” Overall, she finds the Laithwaites Club a good deal, but notes that the Signature Club may not be suitable for self-described sommeliers.

“As far as quality, none of these are high quality, expensive wines,” she says. “If you continue your membership, you’ll receive a luxury bottle ($40 value) in your third case. That said, this really is a great way to find new wines that you might not otherwise try.”

Pricing: Starts at $4.66/bottle for your first shipment | Ships to: All U.S. states except Delaware, Rhode Island and Utah | Shipping cost: $19.99 (or free for Unlimited members) | Membership discount: 10% off individual bottles when you order 12+ as an Unlimited member | Skip anytime: Yes | Special features: Unlimited members enjoy a $89 bonus on their birthday

Best for Casual Drinkers

WSJ Wine Club

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The WSJ Wine Club is another quarterly club that offers much the same experience as Laithwaites (given that both brands are under the same company). That said, they do offer slightly different varieties, promotions and perks, so it’s worth checking out both services to see what appeals to you. What we really love about the WSJ Wine Club in particular is its approachability. Sure, the budget-priced Discovery Club may not be ideal for impressing guests, but each of the 12 included bottles is excellent for casual drinkers.

While the quarterly cases don’t come with specific literature about the wines themselves, subscribers can log into their account and read reviews to learn more about the picks. Both tester Barbara Zito and her husband (a sales rep for a major wine and spirits company) enjoyed their subscription, noting that red blends are especially enjoyable.

“The two blends reminded us of what we might have enjoyed as table wines in Italy and France. Delicious on their own and pair well with food,” she says. “We are very happy to continue testing this wine club!”

Like Laithwaites, there are several subscription tiers to choose from. Barbara tried out the Discovery Club, featuring 12 top-selling wines each quarter. There’s also the Premiere and Executive Clubs, which offer upgraded bottles for an additional cost. While the first case comes with free shipping, each subsequent delivery costs an added $19.99 fee unless you’re a WSJ Wine Advantage member.

“If my husband didn’t regularly bring home bottles of wine for us (perks of the job!), I would consider getting another quarterly delivery just to fill up our rack for everyday drinking,” says Barbara.  It’s also worth noting that shipping is $19.99 per shipment. Or, subscribe to an additional WSJ Wine Advantage membership ($89.99) and get free shipping for one year.

Pricing: Starts at $6/bottle for your first shipment | Ships to: All U.S. states except Delaware, Rhode Island and Utah | Shipping cost: $19.99 (or free for WSJ Wine Advantage members) | Membership discount: Save 20% on all future quarterly club cases | Skip anytime: Yes | Special features: Earn credits toward free bonus bottles

Why You Should Choose a Wine Subscription Box

Wine is always a personal experience. Back in college, I started drinking sweeter wine varietals, such as Moscato and white Zinfandel. Harkening the grape juice of my youth, these sippers were the most palatable for me at the time.

Soon thereafter (and quite a few sugar-induced hangovers later), I began dabbling in drier whites, such as Pinot Grigio and Sauvignon Blanc. I found their notes better complemented my maturing palate, and now I’ll firmly claim that nothing is better than a glass of crisp white wine while cooking dinner. Meanwhile, I have wine-loving friends who would drink anything but. See? It’s personal.

Years into my wine-drinking journey, I’ve finally opened myself up to more red wines. Red blends were my gateway, and lately, I’ve found myself enjoying varietals such as Chianti, Sangiovese and Pinot Noir. Friends and family members with superior wine knowledge are instrumental in exposing me to new types of wine. And, in a way, wine subscription clubs do the very same thing.

Operating similarly to a friend with refined wine expertise, a wine subscription club points you toward new wines that they know you’ll love based on your personal preferences, budget and consumption habits.

What to Look for When Subscribing to a Wine Club

Consider numerous factors when weighing whether a wine club is right for you. In general, wine clubs are best suited for avid wine drinkers. Except for “by the glass” services, wine clubs often ship between four and 12 bottles at a regular cadence. If you’re a wine-with-dinner kind of person or a big-time entertainer, then a wine club certainly makes sense as an investment. Otherwise, you might want to stick to your periodic supermarket run when it comes to buying wine.

According to Chris, “It is important to be mindful that there are only a handful of wine subscription boxes that actually sell wines made by either wineries or winemakers that exist as brands outside of that subscription company, with most wines sold in them (alternatively) being private labels. Try to find one where, if you search for an example wine online, a production source outside of the subscription company populates, thereby allowing you to explore and discover new wines, the favorites of which you can purchase individually. This also encourages you to support smaller production businesses over mass-produced models.”

Additionally, you’ll want to consider your preexisting knowledge of wines. Some wine clubs cater to novices, whereas others appease aficionados. Seek out a club that meets you where you are. Beyond that, research the club’s wine inventory to see if it aligns with your preferences. Some users might want wines from a certain growing region, whereas some might be set on a specific varietal. Others might just be looking for discounted wine in bulk. Make sure the club and its offerings can cater to you.

How We Found the Best Wine Subscription Clubs

We found the best wine clubs by pouring, sipping and assessing, of course! Editors from our team received one or more shipments from eight plus wine subscription clubs. Then, we pared down our picks to include only the most impressive. Aside from the quality of the wines themselves, we evaluated the value of the service based on the price, the breadth of the offerings, the wine selection process, and any educational materials or resources. Clubs that ultimately ended up on this list wowed us in most, if not all of these categories. We categorized each based on their most notable features.

Others We Tested and Recommend

• Proxies: A non-alcoholic wine club? Yup! This sommelier- and chef-approved service provides the full wine experience—minus the booze.
• Sampl: If you crave a more traditional wine-tasting experience (i.e., sipping on less than even a full pour), this service is worth considering. However, at around $8 per vial, it is rather pricey.
• Travel the World by Wine Club: While we enjoy National Geographic‘s Travel the World by Wine Club, it’s curated by Laithwaites. We recommend just getting a Laithwaites subscription and choosing your own wines instead.

FAQ

Are wine club memberships worth it?

If you are a lover and regular drinker of wine, a wine club subscription can be absolutely worth your money. It can offer you a regular supply of that oh-so-popular fermented grape juice and allow you to try wines you might not otherwise get to have—including various wine styles, labels and specific varieties. With certain clubs, you can even choose the specific cadence and number of bottles in your delivery, meaning you can customize not only what kinds of wines are delivered to you but how much, as well. That said, you will need to drink wine regularly to get the maximum value out of a subscription—but you can typically cancel at any time.

How long is the average wine club membership?

With most wine clubs, including the ones on our list, you can typically pay monthly and cancel anytime. However, if you want to save some money and ensure your membership for longer, you can often pay for multiple months or even a year (or more) at a time. While the investment will be larger at the offset, it could save you hundreds compared to a monthly fee.

Which is the best wine club?

While we picked Winc as the best overall wine club—largely for its cost-effectiveness, selection, customer service, customization and curation options—there’s no one-size-fits-all wine club for every person. The wine club that’s best for you is the one that meets your needs—including selection, budget and cadence. We recommend considering the options on our list above to decide which suits you best. You can also sometimes try out a trial membership, giving you an even better idea of whether a specific club is right for you (or not).

Why You Should Trust Us

Multiple shopping editors contributed to this piece, and collectively we bring decades of product testing experience to the table. I serve as Taste of Home’s food and beverage expert, reviewing and researching everything from probiotic sodas to meal kits. We’ve also tested other wines in our Test Kitchen, including boxed wines and the best rosés.

For this piece, we also spoke with Chris Struck, NYC wine educator and former beverage director. Chris Struck has worked in the food & beverage industry for twenty years and holds undergraduate degrees in Culinary Arts & Food Service Management from Johnson & Wales University, and an Executive MBA in Food Marketing from Saint Joseph’s University. He has gained industry certifications from the Wine & Spirits Education Trust, Society of Wine Educators, Court of Master Sommeliers, and Deutsche Wein und Sommelierschule in Koblenz, Germany.

Sean Tirman, Content Updates Editor at Taste of Home, updated and contributed research to this piece. Sean has written shopping guides since 2016 and is a former associate editor at Gear Patrol.