Gird your loins, this drop is better than $8 worth of Jarlsberg.
“You think this has nothing to do with you.”
It’s the line that turned a throwaway sweater into a full-blown cultural reset—and now, somehow, it applies to a bag of M&M’s.
Ahead of The Devil Wears Prada 2, M&M’s is releasing a limited-edition All Cerulean pack on May 1, part of a broader wave of fashion-forward collaborations tied to the sequel. At a glance, it’s easy to write off: a bag of blue candies, not a special flavor of M&M’s—but it’s a little more deliberate than that.
What is the All Cerulean pack?
The candy itself hasn’t changed. It’s still classic milk chocolate with a candy shell. The difference is the color—every single piece in the bag is the same shade.
And it’s not just blue. It’s not turquoise. It’s not lapis. It’s actually cerulean.
According to the brand, it’s their “most fashionable drop yet,” built around one of the film’s most recognizable visual cues—a single, very specific shade, turned into something you can snack on.
In the original film, that color moves from high-fashion collections into everyday closets—long after the people wearing it have stopped thinking about where it came from. Now, it’s been pulled back out and made the entire point.
Where You Can Get It
The All Cerulean packs will be available in limited quantities beginning Friday, May 1, at 11 a.m. EST on the M&M’s website, and they’ll be offered free while supplies last.
If you’ve seen the movie, you know this color didn’t just appear. It was chosen—somewhere upstream, by people making very specific decisions—and it eventually made its way down to you. So by all means, move at a glacial pace.
That’s all.
Related:
